To help you educate the consumers through the winter season, here are the top reasons a client would want to choose this time of year to buy, sell and list a home.
#2 – Fewer Winter Listings Means Less Listing Competition: Most sellers wait until the spring or summer to list, so your home will have far less competition
#4 – Better Personal Prompt Customer Service: By putting the home on the market during the winter you experience better, personal and faster customer service from movers, lawyers, banks, insurance providers etc. Listing realtors have more time to better serve their sellers and get all the marketing strategies in place.
#5 – More Bargaining Time to Get More Money: By starting to market your home early, you may be able to secure a higher price with more listing exposure time. This season allows a seller to not be in a rush to sell and allow for more market exposure time and ultimately generate a higher price than in the spring.
#6 – Timing Is Everything. So Sell Now & Buy In The Spring: If your home sells quickly, you will be able to shop for your next home during the winter, a great time to find a bargain! More time to look and not pressure to shop and beat the other buyers. Sell first and then buy in the spring when the inventory and selection begins to rise for you when you are the buyer.
#7 – Standing Out In A Smaller Crowd: Most REALTORS® and offices have less inventory during the winter, enabling your home to stand out even more. Less marketing noise out there for the buyers and they see your home with ease now.
#8 – 20% Of Sales Still Happen During the Winter: Buyers and Sellers are usually quite motivated to get the transaction completed. We still have 20% of the business in the year occurring during the winter. This can mean less price haggling and fewer hassles during the process.
#9 – Buying Without Having Something To Sell First: By selling now you may have an opportunity to be a non-contingent buyer during the spring, when more houses are on the market! Less “subject to the sale” offers from buyers and you are not one of them when you are buying your next home.
#10 – Buyers Time Everything Too: Buyers begin the search and purchase for spring moves in January, February. Busy move times are March Spring Break, April Easter, May long weekend and July long weekends
#11 – No Pricing Wars With Others Sellers: Less choice for buyers means less sellers to play pricing against each other. Buyers will often make more concession in their buying decision with less choice
#12 – A Holiday Magic Feel To Your Home: Property shows well, almost staged with holiday décor adding to the ambiance. Tis the season for your home to shine!
#13 – Sellers Are Motivated: Sellers motivated at this time of year if still trying to sell from summer or fall. Sellers willing to negotiate, been on the market for some time now. Give and take.
#14 – Buyer Competition Lower: Less competition for the same property from other buyers on the deals that pop up this time of year.
#15 – Having More Time: Having time to make a decision and not be pressured in to offers or pressured into removing conditions or speeding up your due diligence time. Now that you’re equipped with ammo to overcome any objection, educate the consumers and debunk the myths and go out there and list and sell some real estate this winter season!!
By Wade Webb